With over 20 years of experience in strategic branding and graphic design, I've worked for some of the world's most successful global retailers, consumer products companies and branding firms. I bring to my clients and followers a unique blend of expertise gained from leading creative teams from both the client-side and agency-side perspectives.
My branding and design YouTube channel has nearly 240k subscribers and our brand•muse newsletter is considered by many to be an industry leading publication. I also host of the Brand Design Masters Podcast and lead the Brand Design Masters Guild, a members-only mastermind community.
My branding consultancy, Verhaal Brand Design, specializes in brand strategy, graphic design and marketing for an international roster of clients.
Previously, I've served as VP of Design for Global Snacks at PepsiCo, VP of Design at Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include Pepsico, P&G, Kraft Foods, Merck, Petsmart, Safeway, Chevron, Levi's Strauss & Co., Microsoft, Campbell’s and Johnson & Johnson among dozens of others.