The Mastermind Community for Established Creative Pros

BONFIRE is a hybrid mastermind, coaching and training group for established creative pros who want to accelerate their businesses, networks and personal brands.

The name ‘Bonfire’ comes from the idea that if one log is on fire, when others are placed beside it, they can’t help but ignite. Bonfire lights a fire in you to grow and succeed that's fueled by the group.




Your Host: Philip VanDusen

Just a few years ago: I had a two page website with a lame portfolio slideshow. I'd never posted anything. No blog, articles, videos, podcasts. I knew nothing about email marketing, list building. I had zero clients.

I needed to build an agency and personal brand from scratch.

Fast forward to now: I’ve built a profitable consultancy with tons of satisfied clients. 450+ videos on YouTube with 275k subscribers, a popular podcast, 13k newsletter subscribers, lead mastermind groups, sell a Brand Strategy 101 course and am paid thousands of dollars for speaking and brand sponsorships.

In BONFIRE I'll share everything I've learned in 25+ years as a CD, VP and ECD of Design - and everything I've learned as a solopreneur since...and I never leave anyone behind.

Philip's Mentorship...

“I highly recommend coaching with Philip as his knowledge in the creative industry is extensive and impressive. Whether it was a portfolio critique, resumé adjustments, or insightful career advice, he was able to provide actionable next steps clearly and concisely.”

~ Dylan Harris  [coaching client]


“Philip absorbed all my information and assets, portfolio, website, strategy documents and he was very thorough in his analysis of my road blocks. He nailed it and got straight to the point. I highly recommend Philips coaching for your creative career development needs. Well spoken and a genuine person that knows how to navigate these obstacles to point you in the right direction. 10 stars.”
~ Rob Cisneros   [coaching client]


"Philip has an amazing ability to offer therapeutic career advice that boosts confidence, motivates, and puts you back on track. His ability to leverage the depth of his experience to your benefit and his approachable personality makes him the perfect mentor and coach.”
~ Hashem Jafaar  [coaching client]

Sound Familiar?

  • You have the sneaking suspicion that you could grow your business faster.
  • You see other people building strong personal brands, but aren’t confident about your next steps.
  • You need more clients and want the ability to charge higher fees.
  • You feel 'professionally disconnected’ and want to make more meaningful connections.

We have the solution for's BONFIRE!


Live Coaching

As a member of BONFIRE you'll get live mentorship from Philip, and his team of expert group facilitators.

2x/mo Zoom Calls

We connect, share wins, goals, tactics and accountability. All sessions are recorded so you can re-watch later.

Private Community

Access Bonfire 24/7 on a private platform to ask questions, get feedback, access training resources, and engage with others.

Accountability Partners

Form deep relationships with other highly accomplished and committed peers.


A success map designed for you to gain clarity, see the next steps to take and understand what to do to get there.

Expert Guest Speakers

Heavy hitter subject matter experts will regularly present in special sessions.

Resource Library

Extensive library of worksheets, templates, checklists, downloadable toolkits and video playlists

Brand Strategy 101

Access to our signature course: Brand Strategy 101...and on-going access to Philip for implementation support.

F.I.R.E. Milestones

The F.I.R.E. Milestones help you set goals and map the steps to achieve them.


Capabilities and Offering

Establish your digital presence, showcase your work, communicate your value so you get results.


Processes + Infrastructure

Develop the infrastructure of your business. Building systems, processes, planning and accounting.


Marketing + Activation

Build your marketing and promotion engine. Content, social media and growing personal brand authority.


Refinement + Expansion

Focus on monetization, building partnerships, selling strategy. Expanding your offering and horizons.


Our Values


We are better together. A group who wants to grow, personally and professionally, through inspiration, motivation and accountability.


We share with each other. What we’re learning, what we’re trying, what’s worked and what hasn’t. We share processes, tools and resources.


Our energy builds engaging with others on a similar journey. We learn from those a step ahead of us and encourage those who are a step behind.


We believe in setting goals and sharing them. By doing that we gain the power to achieve them. The group adds rocket fuel to your progress.

But, but, but...

In BONFIRE you'll gain clarity on what's possible, what you’re missing, and what to do next. Mentorship, community, and accountability to get you moving with confidence.


What Your Peers Are Saying...

amy mc glinn

"The group helped me cut through the BS and make my business better from the very first call. The caliber of professionals in the group, along with Philip’s unparalleled expertise, provided immediate results, changing the way I think about my business now and how I’ll build it in the future."

Amy McGlinn

kendol mason

"I discovered who I wanted to become as a designer, what I wanted to accomplish and tons of techniques and tactics that I could use to get there. I developed a new framework for making decisions that will now help me bring about the results that I actually want."

Kendol Mason
Agency Owner

Bill Callejas

"When I signed up...I got value - the benefits of joining an amazingly talented and diverse community of creative peers from around the globe. They brought their insight and experience to the table, offering ideas, counsel, and encouragement to me and to each other."

Bill Callejas
Agency Owner

stephanie holt

"So much inspiration and support. I’ve loved connecting with like-minded creatives who have all empowered me to shoot for the moon with my business!"

Stephanie Holt
Graphic Designer

robert smith

"I got direct feedback about what I was doing from peers who aren’t as close to my business as I am. I got advice from people who have direct experience in the areas where I want to grow. It really helped propel my business forward quickly."

Robert Smith
Agency Owner

stephanie carter

"I discovered I really have to engage deeply with other people to get to new places in my work. I would have done it sooner if I’d known the massive effect it would have on my business. I didn’t realize how much I was missing."

Stephanie Carter

Testimonials from the Guild masterminds, incubator for BONFIRE.


An Ever-Expanding Resource Library

Over 75 downloadable assets including: templates, worksheets, tools, checklists, playlists and brand strategy resources to make building your business easier than ever before. And the best thing is the library is growing larger every day.

• Founding 'Spark' Pricing •

At launch we are offering special pricing for our founding 'Embers who'll earn a "Spark" member badge.
Join now and lock in this rate for as long as you remain a member.

Subscription rates may increase in the future, but yours never will.

BONFIRE: 'Embership


$97/mo (paid quarterly SAVE 24%) $127/mo (when paid monthly) $954/yearly (SAVE 37%)

  • Group Coaching with Philip
  • 2x/mo Zoom Group Coaching Sessions
  • Private Online Community
  • Weekly Office Hours
  • F.I.R.E. Milestones: Success path map to plan and track your progress
  • Resource Library: On-demand collection of videos, tools, training sessions
  • Discounted access to Philip’s signature course: “Brand Strategy 101”

BONFIRE: The Guild


$297/mo (paid monthly) $2499/yearly (SAVE 30%)

  • Everything in BONFIRE "Embership" PLUS...
  • 2x/mo Guild-Only Zoom Sessions
  • 1-30min. Private 1-on-1 Coaching Session with Philip per month
  • 'Hot Seat' Sessions where the whole group focuses on helping YOU
  • Private “Guild 'Embers Only” section of the Bonfire Community Platform
  • Brand Strategy 101 Implementation coaching

BONFIRE: Mentorship


2 payments of $5982/year

  • Everything in BONFIRE "Embership" PLUS...
  • 2x/mo Private 1-on-1 Mentorship Meetings with Philip
  • 1x/yr annual in-person coaching session followed by dinner in NYC (travel not incl.)
  • Personalized advice geared to your specific needs
  • Guidance and support to balance your work/life
  • Philip’s proven coaching framework
  • Free "Bonfire" Merch!